5 June

Google New Cookie Restrictions: A Nail in a Coffin We Should Have Already Buried

Even a cursory look at the data shows us that cookie technology has been failing advertisers for some time now. Smaato’s Glenn Fishback discusses why Google’s […]
4 June

Google’s Move to First Price and Its Effect on Ad Tech Industry 

Google switches to first price, and so does the rest of the ad tech world. What are the differences between second and first-price auctions and what […]
Book Demo