15 January

Could Pinterest Be Your Social Media Marketing Secret Weapon in 2020? Q&A With Amy Vener

“Pinterest offers unique ways for retailers to help consumers have more connected shopping experiences.” Pinterest has seen steady growth and it is on a […]
26 December

Could Volkswagen’s Fun Theory Transform Influencer Marketing in 2020?

In 2009, Volkswagen made marketing history with its Fun Theory campaign, designed to encourage positive behavior in a fun way. In this article, we discuss: What […]
25 December

12 Months to Customer Experience Mastery in 2020

Customer Experience (CX) is key to business evolution and success. And CX is not a one-time effort. It requires a consistent approach and continuous improvement. Can […]
25 December

4 CRM Features Essential for GDPR Compliance

While the GDPR has attracted much attention in the tech world, it’s usually in the context of websites and cookies. However, it applies to any collection […]
24 December

 Four Tips for Overcoming Digital Transformation Content Challenges 

Every business produces content, whether it’s for promoting products, training employees, working with partners, or educating customers, the list goes on and on. And, while content […]
24 December

5 Steps to Generating ROI With B2B Content in 2020

It’s that time of year again. With 2019 coming to a close and a new year rapidly approaching, it’s time to start planning your B2B content […]
23 December

Three Trending Digital Marketing Strategies Small Business Owners Should Try Now

Do you sometimes feel overwhelmed by the rapidly growing number of digital marketing trends? Constant Contact’s Chief Marketing Officer John Orlando cuts through the clutter, sharing […]
21 December

Will Blockchain Play a Role in Marketing in 2020?

The number of blockchain marketing companies grew by a staggering 13 times in the last 18 months. Is this positive streak going to continue in 2020? […]
21 December

How Can a Brand Articulate a Purpose with Digital Marketing?

Toby Britton, CMO at Miappi, explores how brands can use digital marketing tools such as user-generated content to reinforce their sense of purpose, in an effort […]
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