Tag Archives: marketing technology trends

How to Leverage the Top 3 Data Analytics Trends of 2020

2020 will bring new data analytics trends that pose fundamental changes to the ways many marketers manage and leverage their data. With some groundwork, these trends can empower teams to make more informed decisions and demonstrate ROI unlike ever before, says Sam Melnick, VP, Market Insights & Growth. In the new year, I believe three […]

In 2020, Marketers Must Keep Their Eyes on the Ball | MarTech Advisor

In 2020, marketers may find themselves learning a thing or two from sports teams. In this article, Jen Dodos explains how marketers can get their houses in order, maximize what they have, and keep their eye on the ball for a successful year. When it comes to planning for the year ahead, we marketers are often inundated […]

Lessons Learned from Data-Driven Holiday Marketing 

When it comes to holiday marketing, you want to get a user’s attention without being overly pushy. Analyzing the data from billions of messages sent, marketers can determine the best practices to stay timely and relevant during the busy holiday season, says,  Josh Wetzel, Chief Revenue Officer, OneSignal. SALES ENABLEMENT IN THE EXPERIENCE ECONOMY: STRATEGIC CONSIDERATIONS […]

The Future is Interactive Content: 5 Predictions for Marketers in 2020

In this piece, Dmitry Shapiro, co-founder and CEO of GoMeta, dives into trends marketers should take advantage of in 2020 if they want to capture the attention of consumers and ultimately compete in the digital era. Social Media Posts Will Look Dramatically Different There’s more noise and competition than ever on social media. CONTENT THAT […]

Advertisers Deserve More: They Should Demand a Better Mobile Video Streaming Experience

Increased mobile video viewership is leading to more ad inventory, which is great for brands. However, a rise in ad failures due to buffering has the potential to undermine the entire mobile video ecosystem, writes, Jodi Susman, CMO, Penthera. As the media industry buckles down for the “streaming wars,” it’s not a stretch to say that […]

Scaling a Different Paradigm – How Research Can Transform Customer Satisfaction

There is a wide opportunity for research professionals to strategically support marketing initiatives by providing data and insights that inform customer experience strategies, allowing them to truly resonate and uncover the key information: feeling, says Zoe Dowling, SVP of Research at FocusVision. CONTENT THAT CONNECTS: WHY INFLUENCER MARKETING IS THE FUTURE OF GEN Z ENGAGEMENT Gen Z […]

What’s 1st Party Private Data Exchange and Why Should Marketers Care

The FPD is the customers’ information that a company collects from its own sources (both online and offline) — like website of the firm, app, social media sites, CRM, or surveys. Consumers’ demography, interests, visited websites and interactions, time spent on the website, purchase history, and other such information are part of FPD, explains, Sunish Kumar, […]