Tag Archives: digital transformation

In 2020, Marketers Must Keep Their Eyes on the Ball | MarTech Advisor

In 2020, marketers may find themselves learning a thing or two from sports teams. In this article, Jen Dodos explains how marketers can get their houses in order, maximize what they have, and keep their eye on the ball for a successful year. When it comes to planning for the year ahead, we marketers are often inundated […]

In Transformations, There Are No Hacks and Solutions

Transformation can mean hard work. It can mean that someone’s job disappears. And scariest of all, it can force people to contemplate the meaning, purpose, and value of their work. In successful transformations, people unite to confront fears and unknowns. And at the end, they may be a so-called “digital” business. Or they may not, […]

Without a Collaborative Mindset, Your Digital Experience Risks Failure

While investing in a new relationship might feel like a risk, it’s a risk worth taking. Creative partners must be flexible and collaborate with clients to create a stellar digital experience. People are consuming digital content more than ever, which means their standards are getting higher. According to the “2018 Adobe Consumer Content Survey,” users […]

There is No Transformation Without Conversation

Michael Shattuck of Widen Consulting in the second article of his series on digital transformation writes about how important communication is when it comes to digital transformation and why marketers need to embrace and focus on communication. In June, I spoke to a photography manager who feels trapped between inadequate technology and indifferent executives. His team […]

What do we really mean by “transformation”?

Transformation is a fancy word for “change,” just as “leverage” is fancy for “use.” You’ll find no shortage of consultants describing digital transformations as a change in how an organization “leverages” people, technology, and process to achieve its goals. By that definition, transformation is the smarty-pants way of describing business as usual, shares Michael Shattuck, […]

Relevance is Rising: Are You Ready?

We’re entering a new era of customer experience and the stakes – and expectations – are much higher. Being digital is no longer enough. To truly transform the customer experience to meet expectations, marketing leaders need to focus on relevance.   “Digital transformation” has been a steady industry drumbeat for years, but after all this […]