Tag Archives: data management

In 2020, Marketers Must Keep Their Eyes on the Ball | MarTech Advisor

In 2020, marketers may find themselves learning a thing or two from sports teams. In this article, Jen Dodos explains how marketers can get their houses in order, maximize what they have, and keep their eye on the ball for a successful year. When it comes to planning for the year ahead, we marketers are often inundated […]

What’s 1st Party Private Data Exchange and Why Should Marketers Care

The FPD is the customers’ information that a company collects from its own sources (both online and offline) — like website of the firm, app, social media sites, CRM, or surveys. Consumers’ demography, interests, visited websites and interactions, time spent on the website, purchase history, and other such information are part of FPD, explains, Sunish Kumar, […]

Data-Driven Ideation Tips to Make Your Marketing More Effective

Why do marketers no longer depend on educated guesses and experience to come up with marketing ideas that are likely to please your audience? Kayla Matthews, Blogger at Productivity Bytes, writes about how data can be used to attract more customers.  As a marketer, you no longer have to only depend on educated guesses and […]

Why every CMO should leverage data lakes to drive business value

Rebecca Stone, Head of Marketing at LiveRamp, discusses the value data lakes can provide in terms of sorting through the considerable amounts of data marketers deal with, as well as how marketing leaders can successfully implement these useful resources. If your business relies on data-driven marketing at any scale and you expect to maintain a […]