Tag Archives: data-driven marketing

How to Leverage the Top 3 Data Analytics Trends of 2020

2020 will bring new data analytics trends that pose fundamental changes to the ways many marketers manage and leverage their data. With some groundwork, these trends can empower teams to make more informed decisions and demonstrate ROI unlike ever before, says Sam Melnick, VP, Market Insights & Growth. In the new year, I believe three […]

Lessons Learned from Data-Driven Holiday Marketing 

When it comes to holiday marketing, you want to get a user’s attention without being overly pushy. Analyzing the data from billions of messages sent, marketers can determine the best practices to stay timely and relevant during the busy holiday season, says,  Josh Wetzel, Chief Revenue Officer, OneSignal. SALES ENABLEMENT IN THE EXPERIENCE ECONOMY: STRATEGIC CONSIDERATIONS […]

Data-Driven Ideation Tips to Make Your Marketing More Effective

Why do marketers no longer depend on educated guesses and experience to come up with marketing ideas that are likely to please your audience? Kayla Matthews, Blogger at Productivity Bytes, writes about how data can be used to attract more customers.  As a marketer, you no longer have to only depend on educated guesses and […]