17 January

How to Leverage the Top 3 Data Analytics Trends of 2020

2020 will bring new data analytics trends that pose fundamental changes to the ways many marketers manage and leverage their data. With some groundwork, these trends […]
4 August

Want to Save Your B2B Marketing Job? Close the Proof Gap

You have lots of data, but can you attribute revenue to your marketing campaigns using numbers that are credible to everyone? If not, you’ve got a […]
16 May

Why every CMO should leverage data lakes to drive business value

Rebecca Stone, Head of Marketing at LiveRamp, discusses the value data lakes can provide in terms of sorting through the considerable amounts of data marketers deal […]
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