16 January

Were Henry Ford and Steve Jobs Right About Customer Feedback?

Famous entrepreneurs Henry Ford and Steve Jobs were known for dismissing customer feedback. However, their stories prove that by ignoring consumers blindspots are created and competitors […]
11 January

Scaling a Different Paradigm – How Research Can Transform Customer Satisfaction

There is a wide opportunity for research professionals to strategically support marketing initiatives by providing data and insights that inform customer experience strategies, allowing them to […]
26 August

When Real-Time Customer Experience Isn’t Enough

Real-time might seem like the ultimate in customer experience. After all, customers receive the help they need right when they need it. But as companies work […]
21 August

How to Keep up with Amazon Through Agile Marketing

In this article Johan Boström, Founder, inRiver, analyzes how top brands were able to successfully compete against Amazon this year around Prime Day 2019, and focuses on how […]
10 August

How to Successfully Measure Customer Satisfaction Using Sophisticated Yet Uncomplicated Tech

Niraj Ranjan Rout is the co-founder and CEO of Hiver, a company that helps teams manage email efficiently. As an entrepreneur, Niraj is active in writing […]
8 August

CXFS 2019 Show Offered Deep Dives into Building and Maintaining CX Initiatives

Andi Dominguez, Product Marketing Manager, Quadient gives us insights into the recently conducted event by Quadient CXFS 2019, she also shares important takeaways from the event. […]
3 August

Striking the Perfect Balance with Cybersecurity & The Customer Experience

In the era of data breaches, consumers are demanding that companies be more transparent about cybersecurity. Companies, who integrate security as a top priority, will reap […]
1 August

Relevant Isn’t Enough: How to Make Personalization Compelling

Relevant marketing doesn’t work if it’s not compelling – a “correct” message doesn’t guarantee a response. Marketers will reap the rewards from pushing to a higher […]
30 June

Using Technology to Humanize Customer Interactions

By understanding the customer experience and empowering agents to respond appropriately, companies can encourage loyalty and produce better business outcomes. Achieving deeper, more meaningful connections between […]
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