17 January
In an overcrowded ad tech environment, those players and brands that will take into account the significance of direct-to-customer communication, supply-path optimization and FAANG prevalence, have […]
17 January
2020 will bring new data analytics trends that pose fundamental changes to the ways many marketers manage and leverage their data. With some groundwork, these trends […]
16 January
In 2020, marketers may find themselves learning a thing or two from sports teams. In this article, Jen Dodos explains how marketers can get their houses […]
16 January
Famous entrepreneurs Henry Ford and Steve Jobs were known for dismissing customer feedback. However, their stories prove that by ignoring consumers blindspots are created and competitors […]
15 January
“Pinterest offers unique ways for retailers to help consumers have more connected shopping experiences.”
Pinterest has seen steady growth and it is on a […]
15 January
Devon believes that the pool of true deterministic linkages is dried up and marketers need to start looking to advanced methods for resolving and maintaining an […]
14 January
When it comes to holiday marketing, you want to get a user’s attention without being overly pushy. Analyzing the data from billions of messages sent, marketers […]
13 January
In this piece, Dmitry Shapiro, co-founder and CEO of GoMeta, dives into trends marketers should take advantage of in 2020 if they want to capture the […]