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Category Archives: Identity Resolution FAQs
08
Nov
Nov
With the new ability of identifying and capturing your site visitors, you also make your visitor data “portable”. So who else might want to retarget your audience? Probably quite a few partners. You now have the ability to package and sell your niche audience to partners.
08
Nov
Nov
While it technically is possible to do true email retargeting of anonymous visitors now, we generally don’t recommend doing this, primarily because it must be done within strict compliance of your email marketing platform vendor, and most of them don’t allow sending unsolicited emails these days. However, if you have a high-traffic site and want […]
08
Nov
Nov
Owning and controlling your 1st party data is incredibly powerful. First, you’ll now have an ever-growing permanent sales list for retargeting on virtually and ad platform. While cookies expire at a rate of 60%+/month, these identifiers never expire because they are tied to the user’s email address. So the first thing you should do with […]
07
Nov
Nov
The data file we provide you with your site visitor matches is compatible with virtually all major ad platforms including: Facebook, Instagram, Twitter, Amazon, LinkedIn, Pinterest, and Adwords*.