1) Own your data. As obvious as this sounds, almost no companies actually take the necessary, simple steps to own their visitor data. This is mostly due to the fact that until today, there wasn’t a very easy way to capture anonymous visitors and store them in a compliant way using a persistent identifier (doesn’t […]
With the new ability of identifying and capturing your site visitors, you also make your visitor data “portable”. So who else might want to retarget your audience? Probably quite a few partners. You now have the ability to package and sell your niche audience to partners.
While it technically is possible to do true email retargeting of anonymous visitors now, we generally don’t recommend doing this, primarily because it must be done within strict compliance of your email marketing platform vendor, and most of them don’t allow sending unsolicited emails these days. However, if you have a high-traffic site and want […]
Owning and controlling your 1st party data is incredibly powerful. First, you’ll now have an ever-growing permanent sales list for retargeting on virtually and ad platform. While cookies expire at a rate of 60%+/month, these identifiers never expire because they are tied to the user’s email address. So the first thing you should do with […]