Category Archives: Business

3 Technology-Driven Transformations That Will Reshape Digital Advertising in 2020

In an overcrowded ad tech environment, those players and brands that will take into account the significance of direct-to-customer communication, supply-path optimization and FAANG prevalence, have the best chances to succeed and perch among the leaders. Never-ending technology progress constantly accelerates the transformation of the ad tech ecosystem, while brands strive to adapt to the […]

How to Leverage the Top 3 Data Analytics Trends of 2020

2020 will bring new data analytics trends that pose fundamental changes to the ways many marketers manage and leverage their data. With some groundwork, these trends can empower teams to make more informed decisions and demonstrate ROI unlike ever before, says Sam Melnick, VP, Market Insights & Growth. In the new year, I believe three […]

In 2020, Marketers Must Keep Their Eyes on the Ball | MarTech Advisor

In 2020, marketers may find themselves learning a thing or two from sports teams. In this article, Jen Dodos explains how marketers can get their houses in order, maximize what they have, and keep their eye on the ball for a successful year. When it comes to planning for the year ahead, we marketers are often inundated […]

Were Henry Ford and Steve Jobs Right About Customer Feedback?

Famous entrepreneurs Henry Ford and Steve Jobs were known for dismissing customer feedback. However, their stories prove that by ignoring consumers blindspots are created and competitors succeed, writes, Leela Srinivasan SurveyMonkey CMO. CONTENT THAT CONNECTS: WHY INFLUENCER MARKETING IS THE FUTURE OF GEN Z ENGAGEMENT Gen Z is a business opportunity you can’t afford to […]

Could Pinterest Be Your Social Media Marketing Secret Weapon in 2020? Q&A With Amy Vener

“Pinterest offers unique ways for retailers to help consumers have more connected shopping experiences.” Pinterest has seen steady growth and it is on a mission to empower brands with its visually compelling interface. Amy Vener, Global Head of Retail Strategy, Pinterest, discusses how “good content” will impact consumers’ buying decisions. She talks about […]

5 Identity Resolution Myths That Could Be Causing a Crisis

Devon believes that the pool of true deterministic linkages is dried up and marketers need to start looking to advanced methods for resolving and maintaining an accurate view of identity. As marketers begin to think omnichannel and customer-centric they need to look at a wider set of tools to help them achieve that goal. A […]